In our present day and age there are numerous markets that are constantly expanding, the lines between target groups are blurring, and noise prohibits consumers from truly understanding a marketer’s message. In this modern day reality, competition is cutthroat and marketers have been forced to employ any method possible to reach their audiences. Though we have only begun to see such tactics here in the U.S., Berlin was bombarded with various non- traditional advertisements.
Discussion
At first glance, Berlin had much in common with New York City. I must admit that I was both surprised and disappointed when I noticed how metropolitan the city was. However, after spending the three weeks there I came to see that certain aspects of Berlin were distinct in their own right. A major feature of Berlin that struck me as interesting was the many methods that marketers employed to advertise their products; ranging from the stairways in the tram stations to the floor, advertisements were everywhere!
It seems impossible to try and sum up the various methods of advertising that were used in Berlin. Aside from traditional marketing methods, marketers in Berlin used platforms such as tram stations, the trams itself, bicycles, the floor, and even bathrooms to promote their products! This just goes to show that they do not skip a beat; within the city of Berlin, empty space is wasted space apparently.
In the U.S. marketers would not even consider using many of the spaces employed in Berlin to market their products. One such example would be the floor advertisement that the Blue Man Group incorporated in their marketing strategy. Many advertisements for the show can be found on the floor of various tram stations. In the U.S., many would consider this disrespectful; that people would walk all over their product. However, in Berlin the marketers view it as the space that potential consumers see daily on their way to and from places.
A promotional strategy that is not being incorporated enough within the U.S. is mobile promotion. As stated in a previous blog, H&M employed this tactic when it opened new stores within various cities in Germany.
All in all, Berlin is a hub of color and slogans and advertisements can be seen from every angle and place. This is what makes Berlin unique, artistic, and beautiful; and ultimately, this is what will make me always remember it.
Detail
The following video depicts a gentleman on a tram in Berlin placing his advertisements on the railings. I found this to be a form of non- traditional media.
http://www.youtube.com/watch?v=9XuEAAtalKE
* I could not upload it on blogger.com for some reason. So, this link should take you to it on youtube under my account. If there are any problems, please let me know!
Highlights
- Competition is increasing forcing marketers to employ various methods to reach their audience.
- Berlin incorporates many advertising methods; both traditional and non-traditional.
- The Blue Man Group and their marketing strategy is a prime example.
Discussion
At first glance, Berlin had much in common with New York City. I must admit that I was both surprised and disappointed when I noticed how metropolitan the city was. However, after spending the three weeks there I came to see that certain aspects of Berlin were distinct in their own right. A major feature of Berlin that struck me as interesting was the many methods that marketers employed to advertise their products; ranging from the stairways in the tram stations to the floor, advertisements were everywhere!
It seems impossible to try and sum up the various methods of advertising that were used in Berlin. Aside from traditional marketing methods, marketers in Berlin used platforms such as tram stations, the trams itself, bicycles, the floor, and even bathrooms to promote their products! This just goes to show that they do not skip a beat; within the city of Berlin, empty space is wasted space apparently.
In the U.S. marketers would not even consider using many of the spaces employed in Berlin to market their products. One such example would be the floor advertisement that the Blue Man Group incorporated in their marketing strategy. Many advertisements for the show can be found on the floor of various tram stations. In the U.S., many would consider this disrespectful; that people would walk all over their product. However, in Berlin the marketers view it as the space that potential consumers see daily on their way to and from places.
A promotional strategy that is not being incorporated enough within the U.S. is mobile promotion. As stated in a previous blog, H&M employed this tactic when it opened new stores within various cities in Germany.
All in all, Berlin is a hub of color and slogans and advertisements can be seen from every angle and place. This is what makes Berlin unique, artistic, and beautiful; and ultimately, this is what will make me always remember it.
Detail
The following video depicts a gentleman on a tram in Berlin placing his advertisements on the railings. I found this to be a form of non- traditional media.
http://www.youtube.com/watch?v=9XuEAAtalKE
* I could not upload it on blogger.com for some reason. So, this link should take you to it on youtube under my account. If there are any problems, please let me know!
Highlights
- Competition is increasing forcing marketers to employ various methods to reach their audience.
- Berlin incorporates many advertising methods; both traditional and non-traditional.
- The Blue Man Group and their marketing strategy is a prime example.
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